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What is SEO?
Search Engine Optimization is the procedure of improving the visibility of your website to be seen in search engine's "natural" or unpaid search results. Improving visibility refers to the process of moving the position of your website, to be among the top search results for the targeted keyword.
What is SEM?
Though not as popular as Search Engine Optimization, Search Engine Marketing is the magnetic point to invite the online business minds to promote their websites by taking necessary actions to increase their visibility in Search Engine Results. This is the bigger umbrella that covers the following expanded areas namely;